“Take away alcohol and stupid, and the world would require about 90% fewer cops.” —What have you learned as a police officer about life and society that most people don’t know or underestimate?
“Simply announcing what your company is up to isn’t going to get fans engaging with your brand. Post information that is relevant to your brand and of interest to your stakeholders. Invite questions, suggest other reading, provide links, curate other content. The point is to have dynamic conversations between your brand and your fans.” —SEO Isn’t What You Think It Is